Natural experiment: Latin America’s massive Odebrecht scandal – a big construction firm gets caught bribing lots of governments at the same time. Perfect chance to compare how different governments respond.
A few aid donors are trying to shift social norms by funding soap operas and reality TV shows with a social message (Oxfam has done a top job in East Africa with Female Food Heroes). I suspect a lot of these are worthy flops, but get them right and the reach is amazing. India’s Main Kuch Bhi Kar Sakti Hoon – I, a woman, can achieve anything has had over 400 million viewers in its first two seasons. Its storyline includes acid attacks, domestic violence and abortion of female foetuses – the accompanying hotline got 1.4 million calls in the first season alone. Props to DFID for part-funding it.
And here’s the first episode, with English subtitles
This is a conversational blog written and maintained by Duncan Green, strategic adviser for Oxfam GB and author of ‘From Poverty to Power’. This personal reflection is not intended as a comprehensive statement of Oxfam's agreed policies.