Behind the Brands

Why is Coca-Cola championing land rights at the UN?

Duncan Green - May 16, 2014

I usually try and minimize Oxfam’s excessive tendency for trumpet-blowing, but this one from Oxfam America’s private sector czar, Chris Jochnick (@cjochnick), looks worth it – some real progress in working on land rights with the epitome of consumer capitalism This week at the UN Committee on World Food Security (CFS), Coca Cola publicly declared that “land grabs” are unacceptable and urged governments to strengthen land …

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What Makes Big Corporations Decide to Get on the Right Side of History?

Duncan Green - February 26, 2014

For the past year, Oxfam’s Erinch Sahan (right) has been working on the ‘Behind the Brands’ campaign. Here he reflects on some successes and lessons from his time in the advocacy trenches. On 19 May 1997, the CEO of BP, John Browne, made a speech at Stanford University. Browne: “We must now focus on what can and what should be done, not because we can be …

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Brands, bankers and big ideas…… talking food to $5 trillion of investment

admin - June 24, 2013

Oxfam’s tame ex-banker Will Martindale has been discussing food security with some masters of the (financial) universe Imagine a million people, each with a million dollars. Then times it by five. Five trillion dollars. That was the total investment represented by bankers and investors that joined Oxfam last week for a meeting to discuss global food security. The context was Behind the Brands. Nestle, Unilever, …

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Attack? Equivocate? Engage? How Big Food responds to a tough new campaign

admin - March 6, 2013

Chris Jochnick, director of Oxfam America’s Private Sector Department (twitter: @cjochnick), reflects on the different corporate responses to our ‘Behind the Brands’ campaign launch Companies have had decades to hone their engagement strategies with activists, but still struggle to find the right approach.  Initial reactions to Oxfam’s Behind the Brand campaign offer an interesting case in point.  The campaign is only a week old, so these …

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