Well it feels like the world just ended, but thought I’d post this anyway. Life goes on and all that. The title to this post was my exam question for a recent discussion with the comms team at ODI. My initial reaction was ‘you’re top of the heap already, relax’, but then I got to thinking about a couple of areas where ODI, and most …Continue reading
This is an edited version of a piece I wrote for the LSE International Development Blog Before I started teaching at LSE in January, I had the impression that the academics and researchers around the school were totally social media savvy – prolific tweeters like Charlie Beckett and top blogs like LSE Impact are high up on my follow list. It turned out the impression …Continue reading
So you’ve written the research report: what else do you need to do to ensure people actually read it?
Remember the old days when you wrote a report, published it (perhaps with some kind of executive summary), did a couple of seminars and then declared victory and moved on? Social media have changed that game almost beyond recognition: to maximize impact, any new report more closely resembles a set of Russian dolls, with multiple ‘products’ (hate that word) required to hit different audiences and …Continue reading
It’s all very well writing for wonks, but what about the poor comms people who have to make all those clever ideas about nuance, context, complexity etc etc accessible to people who don’t spend all day thinking about this stuff? Oxfam America’s Jennifer Lentfer has a good piece on this on her ‘How Matters’ blog, discussing her work with a class of international development communications …Continue reading
Inspired by your great crowdsourcing on where to do a part time Masters (can someone collect the comments into a single document please?), does anyone fancy helping me draft a short guideline on how to write decent executive summaries? Here’s the draft – over to you for improvements, suggestions for good/bad examples of the art etc. This is to add to Martin Walsh‘s burgeoning series of …Continue reading
I think it’s time for some new development bloggers. Lots of new voices to oxygenate a sphere that is starting to feel a little stale. Let’s see if I can persuade you to sign up (NGO types tend not to jump at the chance). First the benefits: A blog is like a cumulative, realtime download of your brain – everything that you’ve read, said, or …Continue reading