Grow

Responding to some of the criticisms of GROW

admin - June 14, 2011

When you launch a big campaign like GROW, you generally get both good reviews and a few attacks, and since the advent of the blogosphere, those attacks have got more virulent. This time around, we must be doing something wrong, because the handful of diatribes I’ve seen (do tell me if I’ve missed some) are actually disappointingly thin. But in case you’re interested, here are …

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Why is the new Oxfam campaign called 'GROW'? The importance of framing

admin - June 3, 2011

What kind of a campaign calls itself ‘GROW’? Answer, a different kind. My first reaction on hearing the aural equivalent of puffs of smoke was a small jolt of surprise, and then a pleasurable ‘hey, that could be interesting.’ I’ve seen the same baffled curiosity on a few other people’s faces when they hear the name, so I’ve talked to some of the people responsible …

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The Killer Facts behind the GROW campaign

admin - June 2, 2011

I’m a big fan of killer facts in campaigning – they summarize the issue and stick in the minds of policy makers and activists alike. So here’s a selection from yesterday’s launch of the GROW campaign, many of them ground out by ace number-crunching colleague Richard King: Extent of the problem · The poorest people spend up to 80 percent of their weekly income on food. …

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GROW: Oxfam’s new Global Campaign

admin - June 1, 2011

As promised, here’s the outline of the new 4 year Oxfam mega-campaign, GROW. The website is here, with the launch report ‘Growing a Better Future’ and lots of background papers and case studies. The point of departure for Grow is that the survival and flourishing of humanity in this century will be determined by its success in rising to two historic challenges: ending hunger and …

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