How many readers? Where from? What were their favourite posts? Stats for 2016 on FP2P

January 3, 2017 6 By Duncan Green

Hi everyone, Happy New Year and all that. Thought I’d kick off with the usual feedback post on last year’s blog stats:


The blog passed a couple of milestones last year – since it started in 2008, it’s clocked up 2000 posts, 1.4 million words, and 10,000 comments (big thanks to everyone who takes the time to add monkey-typingtheirs). Only a matter of time before the blog accidentally reproduces Hamlet (monkeys, typewriters ….)

Overall reader stats for 2016 were:

319,607 ‘unique visitors’ – not quite the same as ‘different readers’, as if you read the blog on your PC, laptop and mobile, that counts as 3 people.  Within the year, the usual trend – a weekly cycle of low weekend reads, and summer and Christmas lulls (see graph). Those numbers are pretty much dog_blog_cartoonidentical to 2015, which I’m happy with as I took a blog break when I was finishing the book in Jan/Feb, so only 214 posts in 2016, compared to 242 the previous year (equal to a 13% increase in hits per post).

Most-read Posts: these continue to surprise me – only two of the top 10 were new – who says blogging is ephemeral? Apart from a possible bias towards aid industry related topics, I can see very little pattern behind this list – polemics, geek-food, how-to guides and just plain random stuff – could someone please tell me why a 2009 post on climate change in South Africa is still getting 10,000 hits a year?

  1. How is climate change affecting South Africa? (a 2009 post – the oldest in the list).
  2. How much should Charity Bosses be paid? (from 2013)
  3. How to get a PhD in a year and still do the day job (from 2011)
  4. Religion and Development: what are the links? Why should we care? (from 2011, but weirdly, a new entrant to the list)
  5. Are women really 70% of the world’s poor? How do we know? (2010, also a new entrant)
  6. What are the limitations to a human rights based approach to development? (2014)
  7. The 2016 Multidimensional Poverty Index was launched yesterday. What does it say? (the highest ranking post from 2016)
  8. How does emigration affect countries-of-origin? Paul Collier kicks off a debate on migration (2014 post, appearing for first time – that has to be Brexit!)
  9. How do developing country decision makers rate aid donors? (2016)
  10. How to write a really good executive summary (2014 post)

Neither of the all time top FP2P posts made it this year – What Brits say v what they mean and The world’s top 100 economies: 53 countries, 34 cities and 13 corporations.

Where were the readers from? Same top 10 to last year, with South Africa moving up the rankings (probably that climate change post, again).


71% of readers used PCs and only 23% read it on their mobiles (5% used tablets). Does that mean the blog’s not very mobile-friendly?

If you can see any other patterns or useful lessons do let me know, and I always appreciate suggestions for improving the blog. It’s about time I ran a reader survey (last one was about five years ago) and had another think about addressing some of the enduring challenges/weaknesses of the blog – eg more debates, getting more posts from Southern authors. Watch this space.