Lovely student project coming from the Miami Ad School in Madrid that just won the Golden Pencil at the D&AD Awards a couple of weeks ago. Their pitch? Working in a charity is not fun. And the people who work for Oxfam would rather enjoy their hobbies or pursue their dreams (Hobbies? Dreams? Have these guys ever talked to Oxfam staff?). But they have a mission to accomplish. And as long as there are reasons for Oxfam to exist, they will not give up their jobs. Christian El Asmar, Manu Manceda and Virginia Feito are the students who created the campaign. Bit more information here.
Life would be better without Oxfam. Let’s try to make this happen.
Love it. But would it actually make a good ad for Oxfam (which after all is what the students are supposed to be studying)? The Facebook stuff is a mockup, btw, so don’t start signing up. [h/t Chris Roche]