Tag: communications

So you’ve written the research report: what else do you need to do to ensure people actually read it?

Remember the old days when you wrote a report, published it (perhaps with some kind of executive summary), did a couple of seminars and then declared victory and moved on? Social media have changed that game almost beyond recognition: to maximize impact, any new report more closely resembles a set of Russian dolls, with multiple…

By Duncan Green September 25, 2014 23