The biggest Oxfam campaign ever launches tomorrow (but it's a secret)

OK it’s imminent: fasten seat belts for the impending wonk, campaign, celeb and media fest around Oxfam’s campaign launch tomorrow. Biggest thing ever; simultaneous launches in 45 countries; bigger (at least in ambition) than Make Poverty History or Make Trade Fair, yadda yadda yadda. But due to the arcane rules of press work, I can’t tell you anything before the embargo (midnight tonight), not even its rather provocative name (or I’d have to kill you, sorry). All you get is one rather fuzzy graphic, which sets out the global challenge between now and 2010 and 2050, namely how do we get from the circle on the left (the world in 2010), to the circle on the right (a viable world in 2050), rather than something much, much worse. In case you can’t read the key, stripey = ‘planetary boundaries’; dark green = ‘ecological impact of global resource use’; pale green = ‘resource share of the worst-off 20% of people’.

7bn v 9bn

Intrigued? Come back tomorrow and I’ll fill in the details. As for me, it’s on with the crumpled NGO suit and off to hit the media circuit ……

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