We in the development community need to do a better job of achieving the latter goal—on shrinking budgets, unfortunately—in light of underwhelming public approval of what aid does. For example, Bunting cites a survey by the Institute of Development Studies showing that fifty-three percent of UK citizens believe “most UK aid is wasted.” (I write from the United States where, I promise you, equal or greater suspicion of aid flourishes.) No doubt the truth about UK—and USA—aid is less grim, but public perceptions matter in democracies. When (or if?) flush economic times return, the development community will want a happier image.